As my business as a color consultant, specialty store retailer, mentor and teacher evolved I have quickly discovered that trying to be everything to everybody was not working well for me. I felt like I was on a hamster wheel and couldn't get off! I instinctively knew something was off but couldn't pinpoint it. I couldn't concentrate or focus on any one thing long enough to give it my best effort.
It wasn't until I made an appointment with a business mentor did I realize that the answer was simple. As he so deftly pointed out to me that while my "well rounded" list of services was impressive, they diluted my true focus and desire. "Eliminate them" he said, "do you enjoy them?" he asked. "No, not really but they pay the bills (that's important right?) "Yes, but they are taking away from being profitable and successful in what you really want and enjoy!" he replied. Well, after a few horrifying seconds and visions of eliminating much of my website, I decided he was right and took a leap of faith.
With his words "Focus on what you do best and forget the rest" going over and over in my head, I plotted and planned my new approach. You see, what I love more than anything else is teaching color. I've had many many great years and success as a color consultant, coach and speaker but I decided to focus my best efforts and undivided attention to teaching. Sharing my love and knowledge with others is what makes me get up in the morning. Focusing on helping them achieve the success and satisfaction of a career in color is my true objective.
Do I still do those other things? yes, if asked and the opportunity is a good fit for me but I don't focus on attaining those jobs any more.
The end result? It seems like almost immediately and with a clearer point of view, many new people who never heard of me are finding me and reaching out to find out more about how they can participate in my vision! And, although I've been in business for many years, it's never too late to re-imagine, re-do and revitalize by using focus.